The challenge
HANAB needed a clear storefront that made products easy to browse by audience and fragrance type, while keeping the buying path simple for local shoppers.
What I worked on
I built the store structure around crawlable category and product pages, clear product information, responsive navigation, and WhatsApp ordering. The homepage introduces men, women, unisex and oud categories, then surfaces representative products.
- Category-led information architecture
- Product-page structure
- Responsive e-commerce UI
- On-page SEO copy
- WhatsApp conversion path
What changed
The live site now presents products in a clear hierarchy with dedicated category routes, individual product pages, visible price and size information, and a direct WhatsApp ordering path. These are observable site outcomes rather than claimed ranking gains.
SEO and E-E-A-T choices
I keep project claims tied to work that can be inspected on the website. Instead of inventing traffic or revenue figures, this case study documents the actual architecture, content, navigation, implementation and public features. That makes the portfolio more useful to evaluate and keeps the claims verifiable.
What I would improve next
After launch, the next step is measurement. I would use Search Console, analytics and crawl data to identify search queries, pages with weak click-through rate, internal-link gaps and performance opportunities, then prioritize changes based on evidence.