HANAB perfume store
A searchable e-commerce experience with category architecture, product pages, WhatsApp ordering, and SEO-focused copy.
FAIZAN KHAN YOUSUFZAI
SEO · WEB · GROWTH
Technical SEO & Web Development
SEO SPECIALIST
to grow
➜
organic visibility
I help businesses improve crawlability, content structure, search visibility and website performance with practical SEO services.
SEO + CODE
Technical SEO, on-page optimization, authority building and responsive web development.
Work with me ↗
SEO specialist services
SEO services built around technical clarity, useful content and fast websites.
I work as an SEO specialist and web developer, which means I can investigate search problems and also work on the website changes behind them. My SEO services cover technical SEO, on-page SEO, off-page SEO, SEO audits and content strategy, plus SEO-friendly web development.
If you are looking for an SEO expert to improve crawlability, rankings, internal linking, Core Web Vitals, schema or content structure, start with my case studies or send me your website.
Proof over claims
Work you can open, inspect and use.
I prefer verifiable proof to made-up traffic numbers. These projects show the structure, front-end work, content decisions, and search foundations I build.
What I do
From crawlability to conversion.
SEO and development work better when the technical structure, content, and front end support the same goal.
Technical SEO
Crawl diagnostics, indexing, schema, sitemaps, canonicals, Core Web Vitals and technical cleanup.
Explore technical SEO →On-Page SEO
Keyword mapping, titles, headings, internal links, content structure, entities and search intent alignment.
Explore on-page SEO →Off-Page SEO
Competitor backlink research, prospect qualification, guest posting and safer authority-building workflows.
Explore off-page SEO →Web Development
Responsive HTML, CSS, JavaScript and WordPress websites with SEO foundations built in from day one.
Explore web development →SEO Content
Useful content briefs, landing page structure, content refreshes, FAQs and internal linking plans.
Explore content SEO →SEO Audits
Prioritized findings that explain what matters, why it matters, and what should be fixed first.
Explore SEO audit services →
Who I help
SEO services for businesses that need clearer search visibility.
My SEO work is useful for websites that need stronger technical foundations, better content structure, cleaner internal linking and a faster path from search discovery to enquiry or sale.
Small Business SEO
Practical SEO services for small business websites that need better crawlability, service-page structure, local relevance and clearer organic search visibility.
Explore SEO services →E-commerce SEO
Search-focused category architecture, product-page optimization, internal linking and technical cleanup for online stores and growing product catalogs.
View an e-commerce case study →Service Website SEO
Keyword mapping, landing-page structure, on-page SEO and conversion-aware content for companies that generate leads through their website.
See on-page SEO work →Personal Brand & Content SEO
Search-friendly site architecture, schema, article structure and internal links for experts, creators and knowledge-driven websites.
Read practical SEO guides →
SEO problems I solve
When a website is built well but search still cannot understand it.
SEO issues are often connected. A page can have useful content but still struggle because of indexing, internal linking, performance, metadata or site architecture. I look at the whole system before deciding what to fix.
01
Pages are not crawling or indexing properly
Robots, canonicals, sitemaps, redirects and indexability checks.
02
Important pages are not ranking for the right searches
Search intent, titles, headings, entities and page structure.
03
The website is slow or Core Web Vitals are weak
LCP, INP, CLS and front-end performance improvements.
04
Search engines need clearer structured information
Schema markup, semantic HTML and content relationships.
05
The site needs stronger authority signals
Competitor backlink research, relevance and safer link building.
06
The website structure itself needs improvement
SEO-friendly development, navigation, URLs and responsive UX.
SEO knowledge hub
Practical SEO guides for technical, content and authority work.
These articles explain the same areas I work on as an SEO specialist: technical SEO, schema, Core Web Vitals, content for AI search, website migration and relevant backlink strategy.
Technical SEO Checklist for Small Websites
A practical checklist for crawling, indexing, canonicals, sitemaps, schema and other technical SEO foundations.
Read technical SEO checklist →Schema Markup: A Practical Guide
Learn how structured data supports clearer search understanding for service websites and personal brands.
Read schema markup guide →How to Fix Core Web Vitals in 2026
Understand LCP, INP and CLS and the development changes that can improve real page experience.
Read Core Web Vitals guide →Content for AI Search
Structure useful pages for traditional search, AI Overviews and answer engines without writing for algorithms alone.
Read AI search content guide →SEO-Friendly Website Migration
Protect URLs, internal links, metadata and crawl signals when a website is redesigned or moved.
Read migration guide →Backlink Strategy Built Around Relevance
A safer approach to backlink research that prioritizes topical fit and real value instead of chasing metrics alone.
Read backlink strategy →
Free SEO & web tools
Useful tools for quick checks and everyday web tasks.
Use my free browser-based tools alongside the SEO guides, or browse the complete tools directory for utilities related to SEO, content, images, PDFs and development.
Selected work
All case studies
Web projects with a search mindset.
E-commerce build
HANAB
Perfume store for Pakistan with category-led navigation, product pages, price and size information, and WhatsApp ordering.
Read case study →
Utility platform
ToolsForAll
Browser-based tools covering SEO, images, PDFs, writing and everyday web tasks.
Read case study →
Personal platform
faizanyousufzai.online
Portfolio, knowledge hub and free tools collection built around clean static delivery and search-friendly architecture.
Read case study →
New · Utility platform
Calcotia
Free salary, benefits and holiday calculators in 10 languages, built on official rules — covering Norway, Germany, France, Italy, Japan and more.
Visit Calcotia →
About me
Read my story →
Search thinking with builder habits.
I like understanding why a website is underperforming, then fixing the structure instead of only writing a report about it.
January 2025
Started learning SEO
Built the foundation through documentation, tutorials, experiments, and practice websites.
July 2025
Professional SEO work
Moved into hands-on backlinking while expanding into technical SEO, content and front-end development.
2026
SEO + development
Building public web products and combining search structure with fast, useful front ends.
How I work
Clear scope. Clean execution.
No ranking guarantees and no invented results. The focus is on useful work that can be checked in the site, the code, or search data.
Understand the query, the site, competitors and technical state before changing things.
Semantic markup, crawlable navigation, clean URLs and performance considered during the build.
Simple code and practical documentation instead of complexity for its own sake.
Use Search Console, analytics and real site behavior to decide what to improve next.
SEO specialist FAQ
Questions about SEO services, audits and web development.
A quick overview of how I approach SEO consulting, technical fixes, content optimization and website performance.
What SEO services do you offer?
I work across technical SEO, on-page SEO, off-page SEO, SEO audits, content structure, internal linking, schema markup and search-friendly web development.
Can an SEO specialist also improve website performance?
Yes. Technical SEO and development overlap in areas such as Core Web Vitals, crawlability, page structure, JavaScript, indexability and internal linking. See my Core Web Vitals guide for a practical example.
Do you provide SEO audits?
Yes. An SEO audit can cover technical issues, indexing, metadata, content structure, internal links, schema and prioritized fixes. You can review the full SEO services or contact me with your website.
Do you guarantee Google rankings?
No. Search rankings depend on many factors. I focus on work that can be checked: technical quality, relevance, usability, content, authority signals and measurable search performance.
Do you work with small business and e-commerce websites?
Yes. My SEO services can support small business sites, service websites, e-commerce stores and personal brands. The work is scoped around the website's actual technical, content and search needs rather than a fixed package.
Can you improve an existing website without rebuilding it?
Yes. Many SEO improvements can be made inside an existing website through technical fixes, better internal linking, on-page optimization, schema, content updates and performance work. A rebuild is only useful when the current structure genuinely limits the site.
Let's work together
Need clearer SEO or cleaner code?
Send the website, the problem, and the goal. I’ll help turn it into a practical scope.
SEO knowledge hubs
Explore SEO by topic.
Each hub owns one broad search intent and connects to narrower practical guides, so the site grows as a clear SEO knowledge system instead of a pile of disconnected posts.
Technical SEOCrawling, indexing, canonicals, schema and performance
On-Page SEOTitles, URLs, internal links and page optimization
Off-Page SEOLinks, mentions and relevance-first authority
Local SEOGoogle Business Profile, citations, maps and local links
Keyword ResearchIntent, clustering, competitor gaps and page mapping
Content SEOContent strategy, writing, optimization and quality
SEO AuditTechnical, content and on-page diagnosis
SEO AnalyticsKPIs, dashboards and reporting
SEO StrategyGoals, plans, priorities and roadmaps
International SEOMarkets, localization, hreflang and URL structure
Ecommerce SEOProducts, categories and store architecture
AI Search SEOAI Overviews, AEO and generative search
October 8, 2026 · SEO Updates
Read the October 2026 report ↗All SEO updatesGoogle Search Console data not updating?
Read the latest reported October 2026 Performance data delays, official status checks and practical ways to confirm whether your traffic is affected.